All week long we’ve been talking about The Big Game, Super Bowl LIII. So, what does the ticket to get into The Big Game look like?
There is a lot that goes into this. A crew of 100 from StubHub in Atlanta is putting this whole thing together.
And by the way, it’s a hard-copy ticket. A lot of events go digital these days, but not the Super Bowl.
“So, we see it across all the sports that are going more and more to digital. For a couple of reasons. One, security and two, for tracking. To say hey, Andrew bought this ticket, and now he might buy this ticket. A team or a league can say, hey, here’s what Andrew likes to do. The Super Bowl, though, is a unique event. It’s been a hard stock event, almost 100% for years and years and years. Now they are looking at a little more mobile ticketing. The big thing is you do what that commemorative piece of paper. If you’re gonna spend some hard-earned money, you want that ticket. The first Super Bowl I went to, Super Bowl 50, I still have that ticket framed somewhere. So, the NFL is still experimenting with that, trying to a lot of hard stock in the market and we currently do now for this Super Bowl,” Scott Jablonski, GM – NFL, NBA & NHL at StubHub, said.