MYRTLE BEACH, SC (WBTW) – The country music band Parmalee appeared on News13 NOW at 9 a.m. on Wednesday to talk about their new song called “Down Town.” The song pays tribute to people who suffered loss because of Hurricane Florence. It also highlights the resilient spirit of those people in the eastern Carolinas.

The music/lyric video for the song uses video from local photographers and t.v. news stations in the eastern Carolinas. That includes some video from News13 that appears in the music video. Watch the video clips in this story to hear the band talk about their new song, the message behind it and the video used. A link to the full music/lyric video is included below.

The following is a press release from the band’s record label:

Stoney Creek Records’ platinum-selling band, Parmalee released, “Down Town (Hurricane Florence Relief Song),” a brand-new track inspired by the devastation caused by Hurricane Florence in North and South Carolina. The band’s own Matt Thomas, moved by the destruction the deadly storm left in its wake and the resilience shown by the citizens of the Carolinas, penned the song in tribute to the Country quartet’s home state. Proceeds from the recording will be donated to Hurricane Florence victims through the Red Cross.
 
“Down Town (Hurricane Florence Relief Song)” is available here: https://parmalee.lnk.to/downtown
 
“It was heartbreaking to see all of the pictures and videos people back home shared of the damage caused by the storm. This is where we’re from—these are our brothers and sisters. We played some of our first shows in these towns. These people have supported us for so long, we knew we wanted to help and support them in return,” said Matt Thomas. “Hearing the stories of how everybody banded together and looked out for each other, as they always do, was really inspiring and reminded me why I’m proud of where I came from, which is what this song is all about.”
 
With their band name plucked from their hometown of Parmele, N.C., an album called 27861 (Parmele’s zip code) and their breakout single titled “Carolina,” it’s clear Parmalee has deep ties to the Tarheel State and carries their tiny town upbringings with them every step of their journey. Their hometown pride (while also tattooed on each of their arms) is showcased throughout the new song noting the small-town way of life in which the foursome was raised.
 
 With lyrics like, “we’ve all weathered our fair share of storms, ain’t nothing we ain’t seen before, we get hit get knocked down, get back up for another round ’round here. This ain’t no going downtown when trouble comes around town,” “Down Town (Hurricane Florence Relief Song),” celebrates the grit, resilience, and heart of North and South Carolina.
 
 Known for their hits as much as their high energy shows, the band, comprised of brothers Matt and Scott Thomas (lead vocals and drums), cousin Barry Knox (bass) and their best friend Josh McSwain (lead guitar), formed in 2001 as a bunch of small-town boys chasing wild weekend nights. Despite their success over the years, which includes award nominations, three consecutive Top 10 singles(including the Platinum-certified, multi-week #1 smash “Carolina”) and the release of two full studio albums, Parmalee has never lost their heart or that rowdy energy that built the foundation for their music.
 
 For a list of tour dates and more information, please visit: http://www.parmalee.com/tour