WASHINGTON — The U.S. Postal Service is providing customers of all ages with a treat for their senses with the release of its first scratch-and-sniff stamps on Wednesday. The aroma of the Frozen Treats Forever stamps will remind customers of the sweet scent of summer when mailing and receiving letters of love, friendship, party invitations and other correspondence.

The stamps will be dedicated Wednesday at 7 p.m. at the Thinkery children’s museum in Austin, TX. The event is free and open to the public. Followers of the U.S. Postal Service’s Facebook page can view the ceremony live at facebook.com/USPS. Share the news on Facebook and other social media using the hashtag #FrozenTreatsStamps.

Customers may pre-order the stamps now at this link for delivery shortly after the release.

“The Frozen Treats stamps offer the latest innovation in stamp design, which means you can add the sweet scent of summer to your cards and letters,” said U.S. Postal Service Vice President of Finance and Planning Luke Grossmann, who will dedicate the stamps. “It’s a fun way to enjoy the stamps, but it’s even more fun to share the experience with your friends and family.”

Scheduled to join Grossmann in the dedication are Thinkery Chief Executive Officer Patricia “Trish” Young Brown, Forefront Networks, Austin Ice Cream Festival Producer Veronica Castelo and Steel City Pops Events Manager Oliver Thomas. Austin Postmaster Corey Richards will serve as master of ceremonies.

“The Thinkery children’s museum is the place to be this summer in Austin and on June 20th we are excited to share with our visitors  some fun STEAM (Science, Technology, Engineering, Art, Math) -based activities including designing your own stamp and popsicle stick building challenges to commemorate the Frozen Treats stamps and Thinkery’s play-based learning,” said Young Brown.

The stamps feature illustrations of colorful, icy pops on a stick. The tasty, sweet confections come in a variety of shapes and flavors.

Ice pops are made by large manufacturers, home cooks and artisanal shops. In recent years, frozen treats containing fresh fruit such as kiwi, watermelon, blueberries, oranges and strawberries have become more common. In addition, flavors such as chocolate, root beer and cola are also popular. Some frozen treats even have two sticks, making them perfect for sharing.

This booklet of 20 stamps showcases the work of Margaret Berg of Santa Monica, CA, depicting whimsical watercolor illustrations of frozen treats. Each of the 10 stamp designs includes two different treats. The words “FOREVER” and “USA” appear along the bottom of each stamp.

Art director Antonio Alcalá of Alexandria, VA, designed the stamps with Leslie Badani of Alexandria, VA.

Frozen Treats are First-Class Mail Forever stamps that will always be equal in value to the current First-Class Mail 1-ounce price.