DARLINGTON, SC (WBTW) – Bojangles will not sponsor the 2020 Southern 500 at Darlington Raceway.
The raceway is looking at options for sponsorship opportunities. “However, we can’t discuss the status of ongoing negotiations until the appropriate time,” said Kerry Tharp, president of Darlington Raceway.
“We’ve enjoyed a terrific relationship with Bojangles’ since 2012 and we look forward to their continued involvement in NASCAR for many years to come. Like Darlington, they are truly an authentic Southern brand.” Tharp added.
Bojangles issued a statement saying, “Bojangles’ has enjoyed a long and successful partnership with the team at Darlington Raceway. While we will no longer be the title sponsor for the Southern 500, NASCAR remains an important part of our sports marketing strategy, and we look forward to announcing our plans for 2020 in the near future.”
This is a developing story. Count on News13 as we work to learn more.
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