A marketing campaign that encouraged in-flight flirting in backfiring on Delta Airlines.
Delta and Coca-Cola are apologizing for cheeky napkins suggesting passengers go old school, write their phone number on a napkin and give it to their “plane crush.”
The napkins were distributed on Delta flights and included a picture of Diet Coke next to the message.
The idea was blasted by some social media users.
Delta now says the campaign missed the mark and the napkins have been pulled from planes.