SAN FRANCISCO (KRON) — In case you haven’t heard, the Super Bowl is in town.

But before Sunday’s title match in Santa Clara, the event is the place for people to seen — drawing an excess of glitz and glam to major parties like Lace & Leather or the lesser known shin digs, like 50 Cent’s unofficial Super Bowl rap concert.

Photographers and amateurs alike are swarming the Bay Area’s red carpet parties, fancy eateries, swank shops and boutiques, or camping out in front of hotels snapping TMZ-style Instagram pics.

We’re collecting the best of the best in our slide show below. We’ll also map celeb sightings on our map.

Check it out and check back often with updates as we trail Tinseltown’s visit to the Bay Area.