From robotic dogs that can chase a ball to drones that respond to your voice can be found at the International Toy Fair in New York.

The toy fair showcased breakthroughs in technology as new toys push the industry to new heights.

The toy market is a $24 billion industry in the United States and is up 7% this year.  But it’s not just high tech toys that are driving the increase. According to Toy Industry Association President and CEO Steve Pasierb says, surprisingly, low tech is also making a comeback.

This year, family board games are a big hit; whether it’s brand new games or a new take on old classics.

Pasierb says the toy marked has become an entrainment industry, not just for kids, but the whole family.