Happy hour was less happy in 2018 than a year prior.
It was the third year in a row that alcohol consumption among Americans decreased.
That’s according to beverage market analysis company IWSR.
The company said Americans guzzled down 3.5 billion cases of beer, wine and liquor last year, a decline of 0.8 percent.
According to IWSR, the main component in the decline was a drop in beer consumption, which was down 1.5 percent.
The company said wine and spirits are getting more popular, gaining sales volume for 24 years straight.
IWSR’s US president and global market chief said trends toward health and wellness are likely factors in declining alcohol consumption.
